Fast Fashion: What It Is and Why You Should Avoid It

What is fast fashion?

Fast fashion has become a staple of our modern society, but many people fail to understand the negative implications associated with it. By definition, fast fashion is the industry in which low-quality clothing is rapidly created and sold at low prices to adapt to trends circulating the media. For those looking to expand their view on where their clothing is coming from, it is extremely important to become educated on the effects of fast fashion on both the environment and struggling workers who are not fairly compensated for their efforts. By doing so, we see how shopping sustainably can truly make a positive impact.

Cheap product, cheap quality:

aBecause these large-scale fast fashion producers exploit workers by paying them very little for their work, they are able to utilize cheap labor to create inexpensive clothing of very cheap quality and material. The workers are never paid livable wages and often work long, exhausting hours in dangerous factory conditions to produce items that will be marketed mainly towards large-scale consumers. These products are often appealing to Americans, Europeans, and others because they are affordable and follow current trends. It is crucial to understand that the only reason the clothes are inexpensive is because those who produce them struggle to make a living from their work, and buying into the false advertisement of these major fast fashion companies only worsens quality of life for exploited workers.

Environmental impact:

Due to the rapid nature of producing and distributing clothing within the fast fashion industry, excessive amounts of waste and pollution are created and become a severe detriment to the environment. According to, “The fashion industry is the second largest consumer industry of water, requiring about 700 gallons to produce one cotton shirt and 2,000 gallons of water to produce a pair of jeans.” Fast fashion quickly depletes water sources and pollutes rivers and waterways with textile-dyeing, which is incredibly harmful to several ecosystems (humans that rely on those sources for clean water, animals whose habitats may be located in those water sources, etc.). Furthermore, the use of synthetic fabrics in production has created a surge in the amount of microplastics found in clothing, and the chemicals needed to produce synthetic textiles have an enormous negative impact on the surrounding environment. The average American produces 82 pounds of textile waste annually alone, meaning millions of pounds of clothing end up in landfills every year and further pollute the planet.

How you can help:

The biggest way to make a difference is to stop buying from fast fashion retailers and contributing to their toxic manufacturing processes. One of the best options for buying new clothing is to search for ethical and sustainable brands, such as Rolly Pollies. The reason why Rolly Pollies is an infinitely better option than cheap fast fashion companies is that all of our clothes, including our pajamas, rompers, and kimonos, are carefully created with 100% GOTS certified organic cotton, a material that is soft on your baby’s skin and is sustainable to use in production because it does not result in toxic waste or extreme depletion of resources like other materials do. Finding eco-friendly and ethical brands like ours is so significant in decreasing the effects of fast fashion on our society. It is always the best idea to invest your money in good-quality, long-lasting clothes that are free from harmful chemicals and microplastics. By doing this, you help make a difference.

Rolly Pollies: Better for the planet, better for your baby.